We built a sentiment intelligence platform that collects posts, comments, and mentions across Twitter/X, Instagram, TikTok, Facebook, LinkedIn, Reddit, and Google Reviews. A Python scraping layer feeds into a classification pipeline powered by the Claude API for nuanced sentiment analysis — distinguishing irony, cultural context, and brand-specific tone.
D3.js powers an interactive front-end where BrandWatch's team can drill into sentiment trends, topic clusters, and influencer maps. Crisis alerts fire automatically when sentiment spikes negatively, with Slack and email notifications.
Daily executive summary PDFs are auto-generated for each client at 8am, pulling the previous day's highlights and trend commentary.